The IMC master’s degree teaches students how to create consistent and effective messages that influence behavior.
Students can choose between two delivery methods – residential or online.
Become a person of influence. Learn how to conceive and communicate investable ideas that are unique, compelling and influential.
A creative idea by itself is not enough to drive an effective campaign. Analytics alone is unable to set a course. But the power to influence comes from integrating creativity, analysis and insight in a sustained way.
Integrated Marketing Communication is a strategic process for coordinating interactions to influence behavior. When you invest your time, energy and focus to learn how to connect a brand or organization to an audience, you will master the science of influence in a way that is valuable to nearly every field.
You can earn your M.S. in IMC through either the residential program in Oxford or the online program. The courses are the same, but the online program is geared toward working professionals who need a more flexible schedule.
The priority deadline to apply is February 1 and the final deadline is March 15.
M.S. in Integrated Marketing Communication
36
Master's Program
2 years
Below you'll find a selection of courses from the M.S. in IMC program. View the course catalog for a full look at the curriculum.
GR
3 credits
Media and Society introduces students to the complex relationships among mediainstitutions, audiences, culture, and power. Grounded in communication,technology, and sociocultural theory, the course explores how media shape — andare shaped by — social, political, and economic forces.
GR-UG
3 credits
Focuses on critical thinking and problem solving in choosing the goals and tactics that will enable a firm to grow its business and develop its brand and relationships with key customers. Includes detailed examination of classic brand-building strategies and the ways in which marketers have developed and communicated strategies.
GR-UG
3 credits
Consumer behavior is an attempt to use the insights and techniques of the social sciences to understand and predict how people will respond to messages, products, and distribution channels.
GR
3 credits
This course will focus on visuals as a means to communicate ideas through the practice of integrated marketing communications. In this class, students will be led through exercises that will better facilitate an encompassing view of visual communication and the way it affects a message from concept to creation. Both theory and practice are emphasized.
GR
3 credits
This course is designed to enhance students' understanding of content marketing; the status of content marketing in today's marketplace; and the relationship between content, marketing, brands, and the different types of media.
GR
3 credits
This course addresses the ways in which the Internet has changed marketing practice, combining all IMC practices specialized for the Internet platform, so that they can be studied as an integrated whole.
Want to get your master's degree, but can't make it to the Oxford campus? Our 100% online master's program offers flexibility for working professionals with busy schedules and full lives. You'll take classes from the same faculty as the on-campus program, and have the full support of the university to achieve your goals.
Gain valuable experience through a graduate assistantships. Students in these positions are embedded within departments on the Oxford campus, where they will work with our university's communications professionals. This is a great way to help pay for school while building a stronger resume for your future career.
What our students are saying: "What I love about marketing is that it allows me to combine creativity with strategy. Every project is different, and I enjoy thinking about how to tell a story, connect with an audience, and communicate an idea in a way that grabs people’s attention. I also really enjoy the collaborative side of marketing and getting to work with people from different backgrounds and areas of expertise."
M.S. in IMC student
We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.
Are you ready to take the next step toward building your legacy?
